MAGGI...MAGGI...MAGGI...This used to be the cute little voice that used to buzz on TVs sometime back, but after Maggi was rumored that it is not safe to eat, the product and the brand was recalled for 3 to 4months.
Recently after gaining the confidence of third party testing organisations Maggi was Re-launched on Snapdeal with a unheard fanfare. But soon after it the Nestle new AD on maggi aired to create a positive impression.
The Ads in which a woman narrates that their elders had great faith in nestle and maggi but since the trust was lost by the news on Maggi is relieved that it was reasserted that maggi is safe to eat and she can keep having Maggi. The AD stresses that customers did not forget the brand nor doubted the taste but was waiting to get the brand proved safe.
The AD featuring a housewife depicting the story perfectly sinks with the family's emotional quotient. Since Maggi is more of a snack it is always good to touch base the family audience to regain the lost market in India.
