Airtel 4G was the first Telecom network to Launch 4G services in India. As a 4th generation network technology Airtel had first focused on showing how fast does 4G actually works in real through lightening downloading speed features in its AD.
http://www.airtel.in/4g/index
The AD series featuring Sasha, a new AD face discovered by Airtel to identify its network with young generation that demands speed in all that they do. Sasha is cool and trendy with a great appeal to youth who love music who love movies, who love gaming on mobiles. All the AD series initially focused to showcase streaming and downloading speed of 4G Network. Now Airtel want to project 4G network as a wide spread network by highlighting the remote areas in India in the ADs.
https://www.youtube.com/watch?v=BgoejZvAdbU
The recent series of ADs show Sasha taking a break at Simla and Shillong both remote terrains where her friends mock her for voicing 4G in a big way. While mocking Sasha they notice that the native people of the region are connected to 4G enjoying cricket and folk dance in two different ADs series.
Both ADs were created to prove two main advantages of Airtel 4G, first Airtel 4G can be experienced even in remote locations and secondly the Airtel 4G speed is absolutely same in any location be it a remote location or a prime location.
I am not sure on the sucess rate of Airtel 4G but two things got great attention, one is Sasha and the other is 4G.
Lets wait and watch the next AD in the Airtel 4G series...
http://www.airtel.in/4g/index
The AD series featuring Sasha, a new AD face discovered by Airtel to identify its network with young generation that demands speed in all that they do. Sasha is cool and trendy with a great appeal to youth who love music who love movies, who love gaming on mobiles. All the AD series initially focused to showcase streaming and downloading speed of 4G Network. Now Airtel want to project 4G network as a wide spread network by highlighting the remote areas in India in the ADs.
https://www.youtube.com/watch?v=BgoejZvAdbU
The recent series of ADs show Sasha taking a break at Simla and Shillong both remote terrains where her friends mock her for voicing 4G in a big way. While mocking Sasha they notice that the native people of the region are connected to 4G enjoying cricket and folk dance in two different ADs series.
Both ADs were created to prove two main advantages of Airtel 4G, first Airtel 4G can be experienced even in remote locations and secondly the Airtel 4G speed is absolutely same in any location be it a remote location or a prime location.
I am not sure on the sucess rate of Airtel 4G but two things got great attention, one is Sasha and the other is 4G.
Lets wait and watch the next AD in the Airtel 4G series...
