Airtel's youth icon sasha new ad on IPL 4G offer had been buzzing your break time in between IPL live coverage.
I believe only Airtel is trying to fight out the Jio's aggressive 4G plans. However I still wonder if Sasha's AD can make an impact as her aura is slowly vanishing, her slim/cute looks are no more, her dance in climax... unimpressive but the concept to address the market statewise was unique. In this era where mobile portability is as easy as changing our dress Airtel should be able to get some new customers to their fold.
Given the cut throat competition Airtel should do something out of the box to overcome fierce competition.
I give a generous 3.5 to 5 for a courageous effort to counter competition, for Sasha it is 1.5 out of 5.
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