Kriti Sanon Real juice PET bottle Advertisement

 

https://www.youtube.com/watch?v=24jx7UioUaA

Kriti Sanon, beauty sensation who made a big mark with her cine entry with a top star in telugu film fraternity is doing spicy cool advertisements that entice audience eye balls. 

After watching Real juice TV commercial one will get an immediate thought that makers of this commercial tried to do a copy paste job of Maaza 

(https://www.youtube.com/watch?v=ELYQsNFYqBU) but could not pull out the same magic.

Maaza Advertisement (https://www.youtube.com/watch?v=tXx8QPLDL_A) was treat to watch with some great music. Maaza Advertisement was instant hit.

Coming to this TVC, Kriti presence will pep up the mood in the first instant but it slowly dies with slow song defining the real essence. The rap in between does not appeal. This TVC misses on creating the same kind of vides Maaza ad created.

This “Real Pet bottle Juice TVC” looks like it may not drive any special interest in audience but surely makes Kriti’s fans happy.

 

Stayfree Advertisement with PV Sindhu

https://www.youtube.com/watch?v=4-HwiwGF-VM

PV Sindhu, our ace shuttler who made Bharat proud with her game is making great strides in her acting skills also.

Stayfree TVC starring PV SUNDHU is best suited personality to represent a girl/women specific product. She is not only an able ambassador for feminism but her game she exceled needs her to agile and rough for quick momemts on court.

Stayfree Advertisement ad shot on Sindhu is a perfect mix of potraying the need to stay fit for challenges with out physical uncomfortness. PV Sindhu had improved in her acting skills and glamour quotient is quiet good on screen. The Ad has good BGM to uphold the momemtum a girl/lady needs in her age. 

PV Sindhu should be appreciated to join the campaign to empower Bharat's growing girl power to educate them to be hygiene and be ready for any challenges.

Airtel IPL OFFER AD

Airtel's youth icon sasha new ad on IPL 4G offer had been buzzing your break time in between IPL live coverage.

I believe only Airtel is trying to fight out the Jio's aggressive 4G plans. However I still wonder if Sasha's AD can make an impact as her aura is slowly vanishing, her slim/cute looks are no more, her dance in climax... unimpressive but the concept to address the market statewise was unique. In this era where mobile portability is as easy as changing our dress Airtel should be able to get some new customers to their fold.

Given the cut throat competition Airtel should do something out of the box to overcome fierce competition.

I give a generous 3.5 to 5 for a courageous effort to counter competition, for Sasha it is 1.5 out of 5.

Airtel 4G TUV AD with Sasha

Airtel 4G was the first Telecom network to Launch 4G services in India. As a 4th generation network technology Airtel had first focused on showing how fast does 4G actually works in real through lightening downloading speed features in its AD.
http://www.airtel.in/4g/index

The AD series featuring Sasha, a new AD face discovered by Airtel to identify its network with young generation that demands speed in all that they do. Sasha is cool and trendy with a great appeal to youth who love music who love movies, who love gaming on mobiles. All the AD series initially focused to showcase streaming and downloading speed of 4G Network. Now Airtel want to project 4G network as a wide spread network by highlighting the remote areas in India in the ADs.
https://www.youtube.com/watch?v=BgoejZvAdbU

The recent series of ADs show Sasha taking a break at Simla and Shillong both remote terrains where her friends mock her for voicing 4G in a big way. While mocking Sasha they notice that the native people of the region are connected to 4G enjoying cricket and folk dance in two different ADs series.

Both ADs were created to prove two main advantages of Airtel 4G, first Airtel 4G can be experienced even in remote locations and secondly the Airtel 4G speed is absolutely same in any location be it a remote location or a prime location.

I am not sure on the sucess rate of Airtel 4G but two things got great attention, one is Sasha and the other is 4G.

Lets wait and watch the next AD in the Airtel 4G series...

Wake Up World: India is next to China

Wake Up World: India fast catching China in pollution

Cadbury Dairy Milk Silk - Puppets TVC

Cadbury Silk Puppets TVC

For quite sometime Cadbury Ads are more youthful and romantic, particularly the kids and girls. Barring the most recent AD where a new bride sweetens her relationship with her mother-in-law and celebrates it by dancing in a marriage procession, the other Ads potrays boys trying to impress a girl offering Carbury silk with bubbles. All the Ads are quite romantic and cheerful with some good music and cheeky action by artists.

Keeping this trend in sink Ogilvy & Mather ( Source: http://www.campaignindia.in/Video/400083,irresistible-cadbury-dairy-milk-silk-says-it-with-playful-puppeteers.aspx). had come up with a refreshing AD  with an young couple entertaining audience with a puppet show could not avoid the temptation of having a bite of Cardbury Silk chocolate. The artists were at their best to express the perfect temptation around cadbury silk chocolate. The puppet show purely depends on the elegance of our finger movement to create a perfect expression on stage. Thou the couple playing the show deviates their actual sequence the beauty of the show does not get damage while the couple loose their finger balance in order to have a bite of Cadbury.

The AD is thoroughly enjoyable throughout. The lady artist will escape with more credits with her cute nonsense deeds she performs to have a bit of chocolate.

A big Thumbs up for this AD.