Airtel 4G TUV AD with Sasha

Airtel 4G was the first Telecom network to Launch 4G services in India. As a 4th generation network technology Airtel had first focused on showing how fast does 4G actually works in real through lightening downloading speed features in its AD.
http://www.airtel.in/4g/index

The AD series featuring Sasha, a new AD face discovered by Airtel to identify its network with young generation that demands speed in all that they do. Sasha is cool and trendy with a great appeal to youth who love music who love movies, who love gaming on mobiles. All the AD series initially focused to showcase streaming and downloading speed of 4G Network. Now Airtel want to project 4G network as a wide spread network by highlighting the remote areas in India in the ADs.
https://www.youtube.com/watch?v=BgoejZvAdbU

The recent series of ADs show Sasha taking a break at Simla and Shillong both remote terrains where her friends mock her for voicing 4G in a big way. While mocking Sasha they notice that the native people of the region are connected to 4G enjoying cricket and folk dance in two different ADs series.

Both ADs were created to prove two main advantages of Airtel 4G, first Airtel 4G can be experienced even in remote locations and secondly the Airtel 4G speed is absolutely same in any location be it a remote location or a prime location.

I am not sure on the sucess rate of Airtel 4G but two things got great attention, one is Sasha and the other is 4G.

Lets wait and watch the next AD in the Airtel 4G series...

Wake Up World: India is next to China

Wake Up World: India fast catching China in pollution

Cadbury Dairy Milk Silk - Puppets TVC

Cadbury Silk Puppets TVC

For quite sometime Cadbury Ads are more youthful and romantic, particularly the kids and girls. Barring the most recent AD where a new bride sweetens her relationship with her mother-in-law and celebrates it by dancing in a marriage procession, the other Ads potrays boys trying to impress a girl offering Carbury silk with bubbles. All the Ads are quite romantic and cheerful with some good music and cheeky action by artists.

Keeping this trend in sink Ogilvy & Mather ( Source: http://www.campaignindia.in/Video/400083,irresistible-cadbury-dairy-milk-silk-says-it-with-playful-puppeteers.aspx). had come up with a refreshing AD  with an young couple entertaining audience with a puppet show could not avoid the temptation of having a bite of Cardbury Silk chocolate. The artists were at their best to express the perfect temptation around cadbury silk chocolate. The puppet show purely depends on the elegance of our finger movement to create a perfect expression on stage. Thou the couple playing the show deviates their actual sequence the beauty of the show does not get damage while the couple loose their finger balance in order to have a bite of Cadbury.

The AD is thoroughly enjoyable throughout. The lady artist will escape with more credits with her cute nonsense deeds she performs to have a bit of chocolate.

A big Thumbs up for this AD.

Mahindra KUV100 AD review

Mahindra the automaker and market leader in SUV sales (Source: Thomaswhite http://www.thomaswhite.com/global-perspectives/automobiles-sector-in-india-fast-growth/ had again come up with MAHINDRA KUV100, the young SUV for the young, energetic and tough tough guys. Mahindra Motors had chosen the youth icon from Bollywood Varun Dhawan as its brand ambassador. The AD starring him was as refreshing and cool to watch.

The AD rightly captures the mood of today's youth with their main liesure activity like the long drives with friends and romantic drives with lover. Looking at the SUV registration we can understand that it was shot is Goa's picturesque locations. Music was in perfect sink with the locations and mood relevant to the shots. Roping Dhawan should really help KUV to dig into the hearts of youth. Claiming mahindra's supremacy in selling SUVs KUV100 will definitely make a sensation in the market. 

Amazon India new AD review

Amazon the online mega store which carried on the AUR DIKHAO AD campaign was successful in enticing huge traffic to its website. Now to get more reach into the Indian market and to mark Amazon more than an online shopping website, company had launched "EKBAR TRY KARO" to make customer to try online shopping with Amazon and feel the different in service.

The consecutive AD "EKBAR TRY KARO" was stressed more on to bring the customers who were hesitant to use online shopping website due to the reasons like concerns on refund policy, genuinity of the product and after service related to the product. Now it wants to bring all other sects of people to use the Amazon for all occasions. Apart from the normal online shoppers Amazon wants pull in the conventional shoppers who are accostomized to shop at Malls and kirana stores etc.