Amazon the online mega store which carried on the AUR DIKHAO AD campaign was successful in enticing huge traffic to its website. Now to get more reach into the Indian market and to mark Amazon more than an online shopping website, company had launched "EKBAR TRY KARO" to make customer to try online shopping with Amazon and feel the different in service.
The consecutive AD "EKBAR TRY KARO" was stressed more on to bring the customers who were hesitant to use online shopping website due to the reasons like concerns on refund policy, genuinity of the product and after service related to the product. Now it wants to bring all other sects of people to use the Amazon for all occasions. Apart from the normal online shoppers Amazon wants pull in the conventional shoppers who are accostomized to shop at Malls and kirana stores etc.
The consecutive AD "EKBAR TRY KARO" was stressed more on to bring the customers who were hesitant to use online shopping website due to the reasons like concerns on refund policy, genuinity of the product and after service related to the product. Now it wants to bring all other sects of people to use the Amazon for all occasions. Apart from the normal online shoppers Amazon wants pull in the conventional shoppers who are accostomized to shop at Malls and kirana stores etc.
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