Cadbury Dairy Milk Silk - Puppets TVC

Cadbury Silk Puppets TVC

For quite sometime Cadbury Ads are more youthful and romantic, particularly the kids and girls. Barring the most recent AD where a new bride sweetens her relationship with her mother-in-law and celebrates it by dancing in a marriage procession, the other Ads potrays boys trying to impress a girl offering Carbury silk with bubbles. All the Ads are quite romantic and cheerful with some good music and cheeky action by artists.

Keeping this trend in sink Ogilvy & Mather ( Source: http://www.campaignindia.in/Video/400083,irresistible-cadbury-dairy-milk-silk-says-it-with-playful-puppeteers.aspx). had come up with a refreshing AD  with an young couple entertaining audience with a puppet show could not avoid the temptation of having a bite of Cardbury Silk chocolate. The artists were at their best to express the perfect temptation around cadbury silk chocolate. The puppet show purely depends on the elegance of our finger movement to create a perfect expression on stage. Thou the couple playing the show deviates their actual sequence the beauty of the show does not get damage while the couple loose their finger balance in order to have a bite of Cadbury.

The AD is thoroughly enjoyable throughout. The lady artist will escape with more credits with her cute nonsense deeds she performs to have a bit of chocolate.

A big Thumbs up for this AD.

Mahindra KUV100 AD review

Mahindra the automaker and market leader in SUV sales (Source: Thomaswhite http://www.thomaswhite.com/global-perspectives/automobiles-sector-in-india-fast-growth/ had again come up with MAHINDRA KUV100, the young SUV for the young, energetic and tough tough guys. Mahindra Motors had chosen the youth icon from Bollywood Varun Dhawan as its brand ambassador. The AD starring him was as refreshing and cool to watch.

The AD rightly captures the mood of today's youth with their main liesure activity like the long drives with friends and romantic drives with lover. Looking at the SUV registration we can understand that it was shot is Goa's picturesque locations. Music was in perfect sink with the locations and mood relevant to the shots. Roping Dhawan should really help KUV to dig into the hearts of youth. Claiming mahindra's supremacy in selling SUVs KUV100 will definitely make a sensation in the market. 

Amazon India new AD review

Amazon the online mega store which carried on the AUR DIKHAO AD campaign was successful in enticing huge traffic to its website. Now to get more reach into the Indian market and to mark Amazon more than an online shopping website, company had launched "EKBAR TRY KARO" to make customer to try online shopping with Amazon and feel the different in service.

The consecutive AD "EKBAR TRY KARO" was stressed more on to bring the customers who were hesitant to use online shopping website due to the reasons like concerns on refund policy, genuinity of the product and after service related to the product. Now it wants to bring all other sects of people to use the Amazon for all occasions. Apart from the normal online shoppers Amazon wants pull in the conventional shoppers who are accostomized to shop at Malls and kirana stores etc.